Inclusive Design

What is it?

Good ideas become great work when creators skillfully execute them with everybody in mind. Inclusive design isn’t just the right thing to do – it extends the reach of the product, ensuring it’s accessible and relevant to everybody. Win-win-win.

Is inclusive design the same as accessibility?

Inclusive design is about more than just accessibility. While accessibility focuses on specific adaptations for disabilities, inclusive design takes a broader approach to account for cultural and other factors to improve experiences for all demographics.
What are value stories and how are they implemented in projects?

Not only does inclusive design give the nearly 61 million adults with disabilities in the U.S. an opportunity to consume and interact with your content; it also creates a more seamless overall design experience for everyone thanks to the Curb-Cut Effect.
What standards do you follow in inclusive design?

When it comes to a11y, we strive for WCAG AAA compliance whenever possible.
What is a11y?

A11y, or "a11y," is an abbreviation for "accessibility." It represents a commitment to providing accessibility as an ally to those it benefits. Cleverly, the "11" replaces 11 letters within the word "accessibility."